Good Chat Co

Ideally, we need 2-4 weeks to find the respondents for you. Simpler profiles 2 weeks, harder profiles might need longer. For rush jobs (anything less than 2 weeks), we will explore with you to see if it is possible to find respondents fast enough. Rush jobs (i.e. less than 2 weeks but at least 1 week in advance) also mean that we need to charge more for it. Please refer to FAQ 4 on our rates.

The date when job was confirmed (by 12pm) would be considered Day 1 to the date that you require us to submit the confirmed respondents.

If you require us to provide a confirmed list of respondents upfront – say you need to see all 40 of confirmed respondents name, background, details before you interview them - we will need more lead time to recruit the entire batch. But if you are flexible with that, or if you foresee it might change, we will provide the respondent details one by one as and when they are found, or in batches. This reduces the lead time needed, e.g. we can for example, find the first 5 users for you first, have a regroup after the 5 interviews to ascertain if you need to change any profiles, then continue to find the remaining profiles. Sometimes the clients we work with might need to change the profiles along the way, so that prevents you from incurring surcharges since upfront confirmation means work done.

We will find only one, best fit respondent for each profile. Unlike typical consumer research firms who will provide multiple options per profile, we find that that adds a lot more cost to the client. Hence, to help minimize cost to you, we will provide only 1 candidate per profile. All these is of course done in discussion with you, whether the candidate is indeed best fit.

Our price per user is in a range between S$300 – S$700, depending on the following factors : lead time and complexity of the the profile.

i. Lead Time

For rush jobs (i.e. less than 2 weeks but at least 1 week in advance) - $500 per successful profile. In cases, where sufficient lead time is given and non-complex case, the rate would be $300 per successful profile.

ii. Complexity

A user in the $300 range will be generic and relatively easy to find, e.g. working professional in 30s in finance sector. Someone in the $500 range would be a lot more specific/niche, e.g. C-suite banking professional for high net worth clients, with 20 years of experience and other unique characteristics. Cost will go up if the profiles becomes more specific, niche, rare to find. Other factors that might result in increase in cost are (but not exhaustive) – C-suite or very senior in position, industry veteran/content expert, not mainstream (e.g. someone with a rare disability), where a user profile includes more than 3 behavioural traits combined (therefore making it very specific/niche to find), more than 5 users of the same profile needed. We will advise on the costs on a case-by-case basis where changes are needed.

In situations where lead time is short and profiles are complex and niche, our rates would be $700 per successful profile.

There’s no cost to changing the profiles to suit your changing research needs, as long as the changes don’t make it more difficult to find. So there are some caveats. Changing the user profile after the user had already been found will unfortunately be counted as work done. Cost will go up if the profiles becomes more specific, niche, rare to find. Other factors that might result in increase in cost are (but not exhaustive) – C-suite or very senior in position, industry veteran/content expert, not mainstream (e.g. someone with a rare disability), where a user profile includes more than 3 behavioural traits combined (therefore making it very specific/niche to find), more than 5 of the same profile needed. We will advise on the costs on a case-by-case basis where changes are needed.

Most of the time, we will tap on our own networks to source for users. But sometimes your research might require speaking to users whom only you/the company have access to (e.g. a customer who interacted with a specific service whom we won’t be able to know due to client confidentiality). In these cases, we will need to work with you to find them and coordinate with the internal stakeholders who might be involved. So some effort might be needed on your part.

We will arrange for an alternative time and date to meet the respondent. But if the respondent is not able to make it for any other dates, we will need to source for a new respondent to be interviewed at a different time. What this means is there will be a surcharge for you – as work had already been done and interview fixed, we will need to calculate the new respondent as an additional user. We will also need at least 1-2 weeks to find a replacement. We try our best to prevent this from happening by working with you to ensure there are no schedule conflicts.